The psychology of money, explained in doodles.
Short, hand-drawn explainers about why we do odd things with money — and simple, practical habits to do better. Research, not hype. No stock tips, no gurus.
Latest videos
What the channel is
Research, not hype
Ideas from behavioral economics and psychology, explained in plain words. No predictions, no get-rich-quick.
Doodles that make it stick
Simple hand-drawn visuals so the idea lands and stays — not another wall of charts.
Practical steps
Every topic ends with something you can actually do this week, not just a theory.
The Switching Day Kit
Start here: from the blog
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Start here
Lifestyle Creep: Why Earning More Doesn't Make You Richer (and How to Stop It)
Lifestyle creep quietly eats every raise you earn. Learn why it happens and a simple rule to keep more of your money without feeling deprived.
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Personalized Pricing: Why You and Someone Else Pay Different Prices for the Same Thing
Personalized pricing means two shoppers can pay different prices for the same item. See how it works, what the evidence shows, and six ways to pay less.
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Why Do We Work 40 Hours a Week? The Surprising History (and What It Means for Your Money)
Why do we work 40 hours a week? The real history of the 40-hour week, why Keynes's 15-hour prediction flopped, and how to price your time in life-hours.
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Why Smart People Stay Broke: The Psychology of Financial Intelligence
Why are smart people bad with money? A high IQ grows your income, not your savings. Here is the psychology, plus five simple systems that keep more of it.
